Retail media is booming, but behind the growth lies a growing complexity that demands smarter, faster, and more efficient solutions. Agentic AI is the next-gen technology poised to reshape how ad sales teams operate.
Join experts from Salesforce for a forward-looking conversation on how agentic AI is transforming the mechanics of retail advertising—from streamlining sales processes to boosting targeting precision and automating key workflows. Learn how brands are leveraging this technology to optimize ad sales, enhance consumer experiences, and scale operations.
Key Takeaways
- How to boost ad sales efficiency: Leverage agentic AI to streamline targeting and reduce manual lift while maximizing return on investment.
- How to automate workflow and decision-making: Use AI to reduce operational friction and accelerate time to value across retail media sales.
- How to scale with confidence: Expand reach and capabilities while maintaining quality, consistency, and control through intelligent automation.
- How to enhance consumer engagement: Deliver more relevant, personalized ad experiences that increase loyalty and elevate the shopping journey.
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Speakers
Gaby Hosokawa
Sr. Product Marketing Manager, Salesforce
John Stamers
Sr. Director of Media Solutions, Silverline
