Portrait of Colin Daniels

Colin Daniels

Colin Daniels was a digital editor at Adweek. Daniels' career spans the fields of marketing, public relations and journalism. As a journalist, Colin’s areas of focus were previously entertainment, lifestyle, and real estate news.

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Dick’s Sporting Goods Is Putting Creators at the Front of Its Social Campaigns

The program also offers mentorship from professional athletes including NCAA Basketball stars.

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Creators Are Increasingly Becoming Bigger Stars but Not at the Super Bowl

Do brands believe creators have a mass-market appeal yet?

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Super Bowl Instant Replay: Poppi Taps Influencers to Ease That Sugary Soda Guilt

The brand used the Big Game to position itself as a healthier alternative.

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Super Bowl Instant Replay: Nerds Pays Homage to New Orleans With Shaboozey

Like New Orleans, the ad is colorful and celebrates unity

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Martha Stewart Breakdances in Skechers in Super Bowl Pregame Ad

The business mogul blends her moves with elegance and functionality

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Super Bowl Instant Replay: Mountain Dew’s Seal Serenade Falls Flat

THE AD: Mountain Dew’s Super Bowl spot follows Latin pop star Becky G as she is transported to Baja Beach with the Mountain Dude after taking a sip of the [...]

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Super Bowl Instant Replay: Staying Hydrated Is Serious Business in Cirkul’s Ad

Comedian Adam Devine is on a mission to help his wife amp her water intake.