About Leadership Voices
Get to know leading talent in advertising, marketing, tech and media with Leadership Voices, an interview series featuring executives across the industry shedding light on their work, their companies, and trends in their sector.
Meet The Leaders
KEVIN KRIM
Kevin Krim, President and CEO of EDO
While many measurement firms focus on reach or final sales, EDO zeroes in on the often-overlooked middle of the funnel. President and CEO Kevin Krim explains how measuring the middle helps brands understand what drives performance in TV advertising. As linear and streaming TV converge, and more media is bought and sold programmatically, Krim is focused on giving advertisers sharper tools to make smart, data-informed choices.
GARY VAYNERCHUK
CEO and Chairman, VaynerX
Gary Vaynerchuk pulls no punches in this candid conversation, in which he calls out the ad industry for being stuck in the past and lays out why VaynerX was built to move fast and drive results for clients. From building VeeFriends into a cross-platform IP to redefining what creativity means today, Vaynerchuk highlights the urgency of staying culturally relevant and reflects on the leadership qualities he values most—compassion, accountability, and courage under pressure. “Fear is not a motivator,” he says. “We want leaders who step up when it’s hard.”
ERIC DANETZ
President, Cognitiv
The recent rise of artificial intelligence means that anyone who has been in the workforce for a while likely started out in another field—and Cognitiv president Eric Danetz is no exception, as his roots are in television and media. Danetz’s first job was behind the scenes at Live With Regis and Kathie Lee.
He called it a “psychological opportunity” to see how the iconic hosts brought positive energy to the audience. He joined deep learning advertising platform Cognitiv in September 2024 after serving as global chief business officer at AccuWeather and, more recently, global head of revenue at Reuters.
JORDAN SHLACHTER
Head of gaming business success, Activision Blizzard Media
Jordan Shlachter is the Head of Gaming Business Success at Activision Blizzard Media, which connects brands and players with fan-first integrated advertising experiences. He’s worked at a variety of A-list companies across several sectors: publishing (Time), digital and social media (Yahoo, Twitter, Pinterest), and advertising/ad tech (Nielsen, SAY Media, Universal McCann, PHD).
SHELLEY ZALIS
Founder and CEO, The Female Quotient
Shelley Zalis founded The Female Quotient, a media and experience company focused on advancing gender equality in the workplace, in July 2015. Starting companies is in her DNA, as she also founded research firm OTX in 2000 and led it for 15 years, including the last five following its acquisition by Ipsos.
JESSICA SIBLEY
CEO, Time
Rare is the leading business publication that doesn’t have Jessica Sibley’s thumbprints on it. She has worked at Forbes, The Wall Street Journal, Bloomberg Businessweek, and The Week, and spent time at Condé Nast’s Teen Vogue and The New Yorker, before landing the top post at Time in November 2022.
CARLA HASSAN
Chief Marketing Officer, JPMorgan Chase
Calling Carla Hassan a seasoned veteran would be selling her short, as she has spent close to three decades in senior marketing roles. She was at Kellogg for seven years and nearly 13 years at PepsiCo, followed by almost a year and a half at Toys “R” Us, before moving into the finance sector. After a little over three years with Citi, she joined JPMorganChase as chief marketing officer in October 2021.
ROSS MARTIN
President, Known
Ross Martin began his career in the entertainment space as a story editor for Spike Lee’s 40 Acres and a Mule. He went on to launch production company Plant Film in 2002, before spending 13 years in several executive posts at Viacom, including as EVP of marketing. In July 2017 he launched brand strategy and innovation firm Blackbird before returning to entertainment, spending five-plus years as an executive producer for Netflix. Now he’s back on the agency side as the owner of independent agency Known, launched in February 2020.
BING CHEN
Co-founder and CEO, Gold House
Bing Chen started at Google as a product marketing manager in 2009. He moved over to YouTube the following year, where he ascended to global head of creator development and management. In June 2014, Chen left the Google universe to join AU Holdings—a holding company that invests in multicultural creators, companies, and communities— as managing director in June 2014. From there Chen went on to found Gold House in May 2019, which he described as “a family of companies devoted to harnessing the global majority, the Asia-Pacific diaspora, 5 billion of the 8 billion people around the world.”
BING CHEN
Co-founder and CEO, Gold House
Bing Chen started at Google as a product marketing manager in 2009. He moved over to YouTube the following year, where he ascended to global head of creator development and management. In June 2014, Chen left the Google universe to join AU Holdings—a holding company that invests in multicultural creators, companies, and communities— as managing director in June 2014. From there Chen went on to found Gold House in May 2019, which he described as “a family of companies devoted to harnessing the global majority, the Asia-Pacific diaspora, 5 billion of the 8 billion people around the world.”
