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As people spend increasing time engaging with creators, these internet stars are taking center stage in marketing—and their influence on brand strategy, storytelling, and consumer engagement is undeniable.
ADWEEK’s Brand Genius Creators, a spinoff of our venerated Brand Genius franchise, recognizes 13 standout social media creators who are shaping the future of brand communication. These individuals are not only engaging large and desirable audiences—they are setting new standards for brands around creativity, authenticity, and impact.
Whether through innovative content, meaningful audience connections, or novel collaborations, each creator on this list is helping to redefine how brands connect with the world.
This story appeared in the May 6, 2025 issue of Adweek magazine. Click here to subscribe.
