Meet ADWEEK's 2024 Agency of the Year Winners

Agencies earn their reputations with brilliant creativity and the iconic brands they build. But the best agencies are also stable businesses with longstanding clients, not leaky buckets. They are workplaces that value their talent and seek to include diverse perspectives. They support important causes and foster a more sustainable industry. They set an example for what an agency can and should be. And yes, they are wildly creative in a way that doesn’t just tap into culture, but shapes it. ADWEEK’s 2024 Agency of the Year winners are firing on all these cylinders and more. Read on to find out how each of the seven honorees below smashed the standard for the industry this year. —Alison Weissbrot Small Agency of the Year: Quality Meats Chicago's Quality Meats sells itself on a transparent, frank approach that has attracted both big-name clients and creative accolades. Like a butcher that serves up only the finest cuts (the inspiration for the agency’s name), ADWEEK’s 2024 Small Agency of the Year wants to “make some great work and remove all the BS that gets in the way,” per its tagline. They also designed a heck of a cover for our Agency of the Year issue. Read the full story. Midsize Agency of the Year: Mischief @ No Fixed Address For Greg Hahn, co-founder and chief creative officer of Mischief @ No Fixed Address, the riskiest thing a brand can do is be “ignorable.” Mischief’s own brand of creativity has been hard to ignore the past few years. Producing brave work for clients, from Goldfish’s “Chilean Sea Bass” rebrand to Coors Light’s “Time Capsule” spot, Mischief has held to what Hahn describes as a mission to “create a stir and a conversation.” Read the full story. U.S. Agency of the Year: Deutsch The proudly West Coast firm Deutsch—with a dynamic new logo infused with the sun, sand, surf, and graffiti of Los Angeles—has fired on multiple cylinders in the past year, topping its standing as a 2023 Agency of the Year finalist. It's upped the ante with clutter-busting, internet-melting work—that CEO Kim Getty calls “unignorable and innovative”—that propelled the freshly rebranded shop to ADWEEK’s 2024 U.S. Agency of the Year. Read the full story. Mother's revenue from its biggest accounts increased by 41% year-over-year. International Agency of the Year: Mother London Mother’s roots have been firmly planted in the U.K. since 1996. Its London team works in a former biscuit factory in Shoreditch, where gold-framed photos of staffers’ moms adorn the walls. However, success in the last year has been buoyed by a growing international presence in cities including Berlin, Los Angeles, New York, and Shanghai. The agency now approaches briefs internationally, resulting in work like “Missing Article” for The Wall Street Journal. Blank spaces ran in the newspaper to represent stories reporter Evan Gershkovich couldn’t write while detained in Russia. “It was so powerful and beautifully simple,” said partner Chris Gallery. Read the full story. Global Agency of the Year: TBWA TBWA has struck a difficult balance many agencies seek: strong local offices bound by a firm global brand, methodology, and way of working. This collective model has attracted an enduring client base, tenured talent, and work that blends its signature “disruption” approach with deep global market expertise. “It has always been this federation of agencies with strong ties to disruption, but also very strong conviction and point of view in their own markets,” said Erin Riley, U.S. CEO of TBWA. Read the full story. Breakthrough Agency of the Year: Mirimar Few startup agencies get handed Super Bowl work in their first year of business. Even fewer follow up with more Big Game work and lauded campaigns, all while staying relatively under the radar. Mirimar has done all that, and keeps building on its success. But many still don’t know about the small, independent agency, as the team focuses on the work rather than notoriety. Read the full story. Multicultural Agency of the Year: Majority Atlanta-based Majority doesn’t have a DEI strategy. The 3-year-old agency, ADWEEK’s Multicultural Agency of the Year, is built on a philosophy that reaches far beyond the industry’s definition of DEI—and even this award category. Its success is accelerating as a result. But rather than engineering a fix for the industry’s representation failures, Majority’s founders are guided by a simple truth: Communities of color and queer people drive popular culture, and building a team of people from those backgrounds is the best way to authentically tap into culture on behalf of brands. Read the full story.

Agency of the Year

Meet ADWEEK's 2024 Agency of the Year Winners

The agencies that thrived in an uneven year for the industry

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