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Four years of consolidation completely reshaped Stagwell’s media offering, leaving Assembly the group’s only standalone media agency brand.
When Valerie Davis became the shop’s North America chief executive in 2021, Assembly was fresh off a merger with its former sister agency, ForwardPMX. Now that it had a bigger workforce, Assembly had to reshape its culture.
That drew Davis to the job. She was a so-called boomerang employee who came back to Stagwell after a stint at IPG Mediabrands. Since then, she’s presided over Assembly’s growth stage and some of its largest account wins, like Carter’s, T. Rowe Price, Vera Bradley and Brooks Running.
This story first appeared in the May 14, 2024, issue of Adweek magazine. Click here to subscribe.
