We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters.
Golf fans paying close attention to advertising during The Masters have likely noticed a number of ads from AT&T. The telecom giant views the golf tournament as its Super Bowl, a time when the brand pushes its creative and storytelling boundaries.
This year, it tapped directors like Academy Award winners Kathryn Bigelow and Michel Gondry to helm its ads. BBDO in New York is behind the creative. The spots not only tell stories about the AT&T brand, but about giving back to your community (highlighting the the AT&T Believes program), gender equality, distracted driving and 5G.
AT&T declined to share information about costs.
