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Publicis Groupe’s $500 million-plus 2025 shopping spree continues with the acquisition of Adopt, a global sports and culture-focused marketing agency established by former Nike executives David Creech and Josh Moore and U.S. sports agent and entrepreneur Rich Paul.
Adopt was founded in 2021. Headquartered in Portland, Ore., it provides branding and marketing services for sports, wellness, nutrition, tech, and consumer companies. Recently, it has produced work for Lululemon and The North Face.
Publicis has purchased the agency for an undisclosed sum.
In a statement, the French advertising network said the deal would strengthen its ability to “harness the power of athletes and sport to accelerate iconic and authentic cultural brand connections.”
