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Best Buy Ads has a new, automated way for advertisers to target its shoppers on Meta.
Social+, as Best Buy has dubbed the tool, lets brands layer the retailer’s first-party customer data on top of Meta’s Advantage+ shopping campaigns that run on Instagram and Facebook. Those campaigns will then connect back to sales data on Best Buy’s website and app, as well as in stores, helping advertisers quickly determine what’s driving sales.
The tool also allows advertisers to automate the application of relevant first-party audiences, impression delivery, and ad placement, according to a Best Buy spokesperson. The long-term goal is to make Social+ available on social platforms beyond Meta.
