Imagine if a company started accepting Bitcoin for payment back in 2011. Or what if a brand claimed a domain name years before its competitors got online? Either move would have put an organization at the forefront of emerging technology. Customer experience, marketing technology, effective branding and other aspects of building a successful brand improve when you focus on emerging technology. The following articles provide insight into the latest marketing technology and other areas where innovation is vital. You’ll discover the changes that will directly affect your industry. You’ll also learn how other brands have pivoted their strategies to find success by positioning themselves as leaders in new tech.

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Not All AI Is for Profit. Meet Google’s Civic Tech Experiment.

The think tank develops research and tech tools to support free expression, digital safety, and access to information for all.

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View this AI Firm’s Pitch Deck that Raised $5.8M to Automate Rote Adtech Tasks for Publishers

Swivel has signed 10 publishers, mostly in the connected TV space, in the last year.

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How Emerging Tech Is Reshaping the Creative Process

This post was created in partnership with Gear Seven Key takeaways New technology is changing the creative process—from ideation to execution. But amid the rise of AI, AR, and immersive [...]

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OpenAI Introduces New Program Aimed at Evaluating Domain-Specific AI Benchmarks

OpenAI wants to establish clear benchmarks within specific industries.

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Trump’s Tariffs Will Make AI Costs Soar, But Adoption Won’t Slow

New tariffs on countries like Taiwan (32%) and South Korea (25%) are expected to ripple through the AI supply chain.

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The Winner of the AI Wars Will Be the Best Brand

Building the best product is no longer an AI firm's key differentiator.

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The AI Trailblazers Power 100 Are Building the Future

The leaders in artificial intelligence unlocking new business possibilities.

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The Trade Desk’s OpenPath Fuels 15% Revenue Growth for Gaming Platform Overwolf

Since being on OpenPath, two major advertisers have struck more strategic buys with the gaming platform.

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GroupM Integrates DeepSeek to Simplify Media Buying in China

GroupM's global brands can now efficiently target audiences in China thanks to DeepSeek's capabilities.

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TollBit’s New Tool Helps Publishers Save Money From AI Bots Scraping Their Content

TollBit is offering Content Cache to its publisher partners for free for up to 3 million bot accesses per month per site.

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At SXSW 2025, Think Like a Trendspotter, Not a Marketer

SXSW isn’t just about what’s happening on stage, it’s about how brands are showing up across Austin.

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WPP Makes Next Big AI Bet With Investment in Stability AI

WPP has also inked deals with NVIDIA and Anthropic in recent years.

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Inside the AI-Powered Home: Samsung’s Vision for the Future

Head of SmartThings Mark Benson on how improvements in AI are finally making the smart home vision come true.

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Turning Uncertainty Into Opportunity With Deloitte’s Deb Golden

As chief innovation officer, Golden knows the allure—and danger—of chasing immediate results.