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Salesforce has unveiled its Super Bowl 59 ad, the latest installment in its “Agentforce. What AI Was Meant to Be” campaign starring Matthew McConaughey.
The cloud software company will also air a second spot during the game with McConaughey as part of its broader campaign.
The 30-second spot, “Gate Expectations,” drops McConaughey into a familiar travel nightmare: navigating the chaos of Heathrow Airport, only to arrive at his gate and find it’s been changed. Salesforce’s pitch? The headache could have been avoided with Agentforce, its AI-powered assistant, which would have mapped the fastest route and provided real-time updates.
The ad builds on Salesforce’s broader “Ask More of AI” campaign from last year, which aimed to close the AI trust gap for businesses. With Agentforce, the company is shifting the narrative to what AI agents can actively do for users in real time.
Brands are approaching AI cautiously in this year’s Super Bowl, wary of backlash after last year’s wave of AI-generated ads and consumer skepticism toward tech-heavy messaging from companies like Google and Apple. Salesforce, however, is taking a different route by relying on McConaughey’s star power to make AI feel more accessible.
The Interstellar actor has become a fixture in Salesforce’s marketing, reportedly earning over $10 million annually as its creative adviser and TV pitchman.
