We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters.
Jimmy Fallon is getting into the reality competition space—and it comes with a marketing twist.
NBC has greenlit a new unscripted series called On Brand with Jimmy Fallon, which will premiere later this year and feature The Tonight Show host starting a premier marketing agency and looking for creatives to deliver winning campaigns.
In each episode, the On Brand Agency will work with brands such as Captain Morgan, Dunkin’, KitchenAid, Marshalls, Pillsbury, Samsung, Sonic, Southwest Airlines, and Therabody to develop their brand campaigns. Meanwhile, Samsung will be the home of On Brand Agency’s headquarters.
Fallon recruited Bozoma Saint John as chief marketing officer for On Brand Agency, where she will mentor the creatives and give them feedback on their work.
