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More and more people are watching video podcasts, and Wondery is evolving the way that they watch.
In the wake of outlets like YouTube announcing massive podcast viewership to the tune of 1 billion monthly viewers for its content globally, Amazon-owned podcast and publisher network Wondery is revealing its strategy for moving the medium forward—as well as its ad opportunities.
Among its recent updates, Wondery has been building out free ad-supported streaming TV (FAST) channels on Amazon’s Prime Video Live TV, formerly Freevee, as well as on YouTube. The company announced the channels on Prime Video in October 2023, which were created out of some of their popular podcasts from the Exhibit C lineup, which includes Dr.
