We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters.
The race for the Best Picture statue wasn’t the only dramatic narrative playing out on Oscar night. Throughout the evening, viewers have been treated to a four-part mini-movie courtesy of first-time sponsor Prudential.
The custom campaign was orchestrated for the financial giant by Disney’s in-house creative studio, Disney CreativeWorks. (The Mouse House owns ABC and Hulu, the current network and streaming home of the Oscars, respectively.) Prudential eagerly gave the greenlight to the quartet of spots, which showcase the behind the scenes artisans—including a pair of set designers, a choreographer, and a film editor—responsible for the movie magic we can too often take for granted.
