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Ahead of Love Island USA returning for Season 7, Peacock is dropping bombshell partnership news.
Today, NBCUniversal streamer Peacock announced several brand integrations and activations for the new season, which returns to Fiji on Tuesday, June 3.
Among the highlights, integrated brand partners Coffee-mate and Maybelline New York will deliver various “fun-fueled” moments during the season, including mysteriously “revealing unfiltered truths,” according to the announcement. Meanwhile, CeraVe is on set to keep everyone moisturized and protected from the sun.
Speaking of the sun, the Love Island USA Aftersun companion show is getting support from Cuervo, the Official Tequila Partner of the series, which will recap “salty, spicy, and sweet moments in the villa” while the cast spends the season sipping on Cuervo margaritas.
Several brands and properties, including CeraVe, Cuervo, Instacart, Maybelline New York, Pepsi Zero Sugar Wild Cherry, TheraBreath, and M3GAN 2.0, will debut specially curated Love Island USA-inspired ad spots, which will include talent such as Ariana Madix, Iain Stirling, Serena Page, Kordell Beckham, JaNa Craig, Kaylor Martin, Leah Kateb, Hannah Wright, and Marco Donatelli.
In addition, Motorola and Liquid I.V. will also be part of the season, powering those ever-so-important text messages and keeping the cast hydrated. Plus, Love Island USA content will be showcased across social and during commercial time with media spots from partners such as Airbnb, Coach, Corona, Flamingo, hers, LinkedIn, Loft, poppi, and Trojan.
Spotify is also offering on-screen QR codes for the music of Love Island USA.
Other ways to make a connection
Beyond brand integrations, consumers can look for deals through NBCU’s Virtual Concessions, which will feature brands such as Hellmann’s, Instacart, and Cuervo. Viewers can also Shop The Villa through QR codes that’ll connect them with the likes of CeraVe, Maybelline New York, Pepsi Zero Sugar Wild Cherry, and TheraBreath.
Meanwhile, Season 7’s official commerce partner, the Wells Fargo Active Cash Credit Card, will help viewers complete purchases with NBCU Checkout.
And for even more Love Island, look out for the show’s Pop-Up Villa Casting Tour for photo ops, beauty tips, and casting chances, with stops at the Jersey Shore on June 7, Atlanta on June 14, and San Diego on June 28.
See Love Island USA Season 7 on Tuesday, June 3, at 9 p.m. ET, exclusively on Peacock.
