Dozens of Premium Publishers Join Adelaide’s New ‘AU Ecosystem’
The attention metric vendor Adelaide unveiled a new marketplace, called the AU Ecosystem, with more than 40 sell-side participants.
Nielsen Launches New Ad Supported TV Measurement Report
Nielsen report will provide a more comprehensive look at how TV delivers advertising across broadcast, cable, and streaming.
A Multicurrency Marketplace Needs Measurement That Keeps Up
Closed environments aren’t going away—they’re multiplying. And so are the currencies.
NBCU and GroupM Test Is a Big Step for Cross-Platform Measurement
NBCU and GroupM show that a minor Ad-ID tweak to ad creative has a significant impact on tracking.
Data Shows Asian American Audiences Shaping Sports, Digital Media, and Beauty Trends
Nielsen report indicates streaming has dominated 53% of Asian Americans’ total TV time.
AMS, VideoAmp Enter Strategic Adtech Collaboration
AMS clients can now strategically reach and measure custom audiences across the video landscape.
Roku, Adobe Partner on Secure Data Collaboration Platform
Advertisers gain improved insights into streaming behavior as a result of this collaboration.
OpenAP Unveils New Technology to Help Determine Streaming Video Identity Data
Open Identity will help quickly identify audience data usage for streaming video across multiple publishers.
The TikTok Ban Is Third-Party Cookies All Over Again
Most level-headed marketers would agree the trend toward privacy is good for consumers, and for marketers, too. Why, then, do we feel so powerless and reactionary to these changes?
Samsung Ads Debuts Interactive Games for Advertisers
The new ad format has led to higher brand performance and lifted unaided brand recall by 53%.
Nielsen and Acxiom Team Up to Bring Increased Connectivity to Advanced Audiences
IPG marketers and agencies will be able to identify, reach, measure, and optimize messaging and media experiences.
iSpot Launches Fast Outcomes Insights Across TV and Streaming
Paramount is the first to implement iSpot's Outcomes at Scale offering.
Paramount and Nielsen End Dispute, Agree to Multiyear Deal
Paramount and Nielsen had been in a contract dispute since late last year.
Data Reveals How Brands Can Connect With Black Audiences Through TV and Sports
Nielsen report shows Black adults outpace the overall U.S. population for TV consumption, watching more than 46 hours per week
Google Opens Up Meridian Marketing Mix Model, Helping Marketers Measure Across Channels
Meridian, the open-source marketing mix model that Google initially introduced in March 2024, was made available to all data scientists and marketers worldwide starting Wednesday.