MGID Partners with Digiseg to Enhance Privacy-First Audience Targeting in Global Markets
The partnership introduces household-based, cookie-free targeting
OpenX Launches Results By OpenX
The Future of Curation Is AI: Results by OpenX™ Improved Cost Per Acquisition in Ad Campaigns by 11x
Executive Summary Launches to Transform Insight into Strategic Market Influence
Industry Vets Experienced Working with Adobe, Equifax, Google, IBM, Meta, Microsoft, Oracle, Salesforce, and SAP Form a New Kind of Strategic Research Play
Tinuiti Unveils New Go-to-Market Messaging — ‘Love Growth. Hate Waste.’
The new messaging was officially unveiled at Tinuiti Live, the agency’s annual sold-out tentpole event in New York.
Phrase Becomes the First Verified Localization Solution on the Unity Asset Store
This Unity-first milestone helps game studios accelerate global expansion and deliver more immersive player experiences.
Aletheia and Claritas’ AI-Based Partnership is Driving Superior ROI for Top Brands
As the companies revealed at the Global Retail Marketing Association (GRMA) conference this week, companies, including a leading amusement park brand, have already taken advantage of the solution's cutting-edge data [...]
FirstPartyCapital launches FirstPartyStudio to empower start-ups
New venture builder and consultancy will drive innovation in AdTech
AdGood and LG Ad Solutions Partner to Give Nonprofits Accessible Connected TV Advertising
“This partnership between LG Ad Solutions and AdGood is a huge moment for the streaming industry. By donating their premium inventory, LG Ad Solutions is setting the standard for how [...]
OAREX Reports Digital Media and Ad Payment Data Remains Elevated
OAREX released its H2 2024 Payments Study, demonstrating a lingering late payment trend.
LISTEN: Blockboard CEO Matt Wasserlauf on the $20B in Ad Fraud Wasting Digital Ad Budgets
Wasserlauf addresses ad fraud head-on and shares how blockchain is a big part of the solution.