Effective marketing strategies require an approach customized to the brand deploying them. Stay up to date on major corporations' effective advertising strategies, and read about smaller brands making big moves that you could learn from. Media agency news can directly affect your organization: Does the Facebook Marketplace make up a significant portion of your sales? Has a major agency altered its approach to targeting key demographics you advertise to? It’s essential to remain vigilant. The following resources will help you do just that.

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Dentsu Adds Three Senior Leaders to Media Practice

Dentsu Americas has hired three senior leaders—Grant Ogburn, Solange Claudio, and Jason Kodish—to strengthen growth, operations, and analytics across its media agencies.

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WPP Touts AI Investments in New B2B Campaign

The company has officially dropped the GroupM brand.

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EXCLUSIVE: IPG Mediabrands Lays Off Dozens as Analytics Roles Move Offshore

IPG Mediabrands reporredly laid off 35–40 analysts this week without warning, as it offshores junior roles and asks departing staff to train their replacements.

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UM Wins 7-Eleven Media Business as Parent Company Nears $50B Sale

UM has been named media agency of record for 7-Eleven, adding a $70M account as the retailer’s parent company considers a $50B sale to Circle K owner Couche-Tard.

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EXCLUSIVE: GroupM US Staff Told Up to 45% Will Be Impacted by Restructure

Sharb Farjami, CEO of GroupM North America, told employees during a company-wide town hall Friday afternoon that “about 40% to 45% of our entire workforce” will be impacted as part [...]

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EXCLUSIVE: Dentsu Americas Media CEO Sean Reardon Is Leaving

Will Swayne's role will expand to cover the U.S.

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Beyond Yoga names UM as Media Agency of Record

UM has been named U.S. media agency of record for Beyond Yoga following a competitive review.

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Assembly Finds its First Chief Media Officer in Jason Lim

The exec will help scale the agency’s experience and activation arm.

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Two Execs Boomerang Back to Starcom as Chief Strategy and Client Officers

Starcom has appointed Preeti Nadgar and Kate DuBois to key leadership roles as part of a broader push toward agile, client-focused growth.

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 2025 Media Plan of the Year Jury announced

Get your entries in by the final deadline on April 29.

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Mark Read is Still Banking on a GroupM Turnaround

The WPP CEO tells ADWEEK the media network has a 'solid plan' to deliver results this year.

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Doner Takes Ross-Simons’ Media AOR from Kepler

Doner Media has been named media AOR for Ross-Simons, shifting the account from Kepler after a competitive pitch.

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Publicis Posts 4.9% Organic Growth in Q1 Following Winning Streak

12 new client wins helped the network offset global economic uncertainty.

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UNICEF USA Picks Brainlabs as its Media Agency of Record

Brainlabs lands its first NGO win, taking on full-service media duties for UNICEF USA after a nine-month pitch.

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Too Much Milk, Not Enough Seats: EssenceMediacom’s Messy First Day of RTO at WTC 

Reports of overcrowding, employees working from waiting room chairs, and a fridge full of milk marked WPP's first day back to the office.