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Ross Clugston has surfed every continent except Antarctica, and he used to track hurricanes to plan his visits to East Coast beaches.
“The dream was to go from Florida to Nova Scotia, but we never actually did it because it requires dropping everything,” he said, which is not easy now that he has a family and responsibilities as chief creative officer at WPP’s Design Bridge and Partners.
Born in Australia, Clugston was about 5 years old when he first got on a surfboard, but it wasn’t technically the first time he had surfed. “I remember being on my dad’s back when I was, like, 3 and him body surfing and losing me, and my mom having a meltdown.
This story first appeared in the Aug. 20, 2024, issue of ADWEEK magazine. Click here to subscribe.
