The Shipyard Acquires TinyWins to Cement Cross-Channel Offering
The Shipyard has acquired digital agency TinyWins in a cash-and-stock deal, expanding its integrated offering and pushing projected revenue past $100 million.
E.l.f. Beauty to Acquire Hailey Bieber’s Rhode in $1B Deal
Bieber will stay on as chief creative officer.
Salesforce to Buy Informatica for $8B
The deal is expected to close in Salesforce’s fiscal year of 2027, subject to regulatory approval.
Ad Agency Employees Wary of Industry Consolidation
Many worry ongoing M&A activity will negatively affect jobs and clients.
Attivo Acquires The Next Practice to Bolster AI, Digital Capabilities
Attivo has acquired AI-focused agency The Next Practice to strengthen its U.S. presence.
Publicis Buys Captiv8 to Bolster Its Influencer Capabilities
Publicis is expected to begin integrating Captiv8 into its Connected Media offering immediately, building on its influencer strategy following last year’s $500 million acquisition of Influential.
Indie Agency Chemistry Takes Majority PE Investment
The Atlanta-based independent is the latest to receive backing from a private equity firm.
Movement Strategy Acquires Newfangled Studios to Create a Social Marketing Powerhouse
Movement Strategy has acquired Newfangled Studios in an eight-figure all-cash deal that combines organic and paid social capabilities.
Dick’s Sporting Goods to Acquire Foot Locker in $2.4B Deal
Foot Locker will remain a standalone business and keep its brands, including Foot Locker Kids, WSS, Champs Sports, and Atmos.
Omnicom Hires Susan Catalano as First U.S. Chief People Officer
Susan Catalano will oversee Omnicom’s U.S. human resources operations in a newly created role reporting to CEO John Wren.
WPP Prepares to Kill Off GroupM Name to Make Way for WPP Media
GroupM, which manages $63 billion worth of media budgets, is set to become WPP Media.
3G Capital Buys Skechers USA for $9B
The uncertainty surrounding tariffs did not facilitate the acquisition.
Circle K Owner’s Purchase of 7-Eleven Nears Completion
7-Eleven is owned by a Japanese company, while Circle K is Canadian-owned.
Brynwood Partners Acquires Chef Boyardee From Conagra Brands for $600M
Chef Boyardee joins the Hometown Food Co. family, which includes Hungry Jack and Arrowhead Mills products.
Publicis Buys Adopt, Sports Agency Founded by Rich Paul and Ex-Nike Execs
The four-year-old company will join the Groupe's Connected Media division.