IPG-Omnicom’s Silence on Creative Is Deafening
I’m not sure why we’re all treating the data and AI-ification of creative as a foregone conclusion instead of the giant, waving red flag that it is.
EXCLUSIVE: Acxiom Cuts 3.5% of Workforce Amid Restructuring
Omnicom CEO John Wren and IPG CEO Philippe Krakowsky have previously said revenue-generating roles will be safe.
Read Memos From Omnicom and IPG CEOs After Shareholder Approval Vote
Omnicom CEO John Wren and IPG CEO Philippe Krakowsky addressed staff after shareholders approved the acquisition.
Shareholders Approve Omnicom’s Acquisition of IPG
The shareholders of Omnicom Group and Interpublic Group (IPG) voted to approve the combination of the two rival holding companies.
The FTC Is Taking a Closer Look at Omnicom’s IPG Takeover
The regulator has issued a second request for information.
EXCLUSIVE: Inside Omnicom and IPG’s Secret Meeting to Sell Clients on the Takeover
Omnicom and IPG on Wednesday hosted a meeting in New York City with agency search consultants — who help brands find agency partners — to answer their clients’ most pressing [...]
More Marketers Disapprove of Omnicom Acquiring IPG Than Approve
More than 350 ADWEEK readers participated in the survey.
Omnicom Media Group NA Taps Katie Klein as Chief Investment Officer
Omnicom Media Group is moving Katie Klein from chief investment officer of its PHD USA agency to CIO of Omnicom Media Group North America.
How Publicis Won The Data Wars, and What Omnicom-IPG Must Do To Have A Shot
Many are skeptical that a newly merged company can seize the advantage by combining capabilities.
Report: Omnicom-IPG Deal Probed by Congress Over Ties to GARM
When Omnicom announced its takeover of Interpublic Group (IPG) on Dec. 9, its leadership was clear that the deal was pending regulatory approval. Ten days later, the deal is facing [...]
WPP CEO Mark Read Tells Staff Omnicom-IPG Deal Is ‘Good News For Us’
Boss bullish about the impact of the acquisition in a memo to employees.
Strange Bedfellows: How IPG and Omnicom Should Navigate Active Pitches
At any given time, agency holding companies have multiple pitches of different scale in play—and more often than not, they’re pitching against each other. As Omnicom moves to acquire Interpublic [...]
Healthcare Marketing Emerges as Key Growth Driver in Omnicom’s IPG Deal
Healthcare is expected to fuel growth in a merged Omnicom-IPG, though the 50-plus med marketing firms under the banner face AI challenges.
How Omnicom and IPG’s Data Assets Could Supercharge Its Creator Marketing Capabilities
The merger could create a scaled player in influencer marketing, but bigger isn't always better.
IPG Mediabrands To Lay Off 103 Staffers
The first personnel implications of the mega-merger of Omnicom Group and Interpublic Group may arrive sooner, rather than later, as IPG Mediabrands filed a WARN notice in the state of [...]